Our Story

OUR MISSION
At PureWilde, we believe skincare should be as honest as the hands that make it. No fillers. No gimmicks. Just pure, time-tested ingredients your skin already knows how to love.

OUR STORY
Ten years ago, in a small lab in New Jersey, three friends , Dave, Kai, and Shuvo spent their days quietly bringing other people’s skincare dreams to life. We blended formulas in five-gallon mixers, hand-checked labels at midnight, and found creative ways to help small brands launch with confidence.

But over the years, we saw something troubling: “natural” products getting longer ingredient lists, trend-chasing formulas, and unnecessary additives. We kept asking: Do people really need all this?

So we stepped out from behind the curtain and created PureWilde, based on a simple belief: great skincare doesn’t have to be complicated.

Our first creation, Tallow in a Jar, says it all. Made with 100% grass-fed tallow, organic jojoba oil, a touch of beeswax, and vitamin E , nothing more. Every batch is hand-poured in small runs, with the slow care you can feel when you open the lid.

For us, this isn’t just skincare. It’s the way our grandparents cared for skin, minimal, effective, and deeply nourishing.

WHY US
We don’t just make products; we make promises:

  • Skin-first ingredients: Every choice has a purpose. Grass-fed tallow mimics your skin’s own lipids for deep nourishment. Jojoba oil hydrates without clogging pores. Vitamin E protects against environmental stress.
  • Transparency: You’ll always know exactly what’s in your jar.
  • Care in every step: From hand-pouring to sustainable packaging, every detail is done with intention.
  • Customer respect: If our product doesn’t work for you, we’ll make it right, no questions asked.

GIVING BACK
Our work is about more than what goes on your skin. Since our early days, even before PureWilde, we’ve been connected to the FoodBank of Monmouth and Ocean County, supporting its mission to fight hunger and nourish our local community. Every purchase you make helps us continue that commitment. It’s our way of ensuring that care extends beyond skincare, feeding both body and soul.

PureWilde: Crafted with simplicity. Shared with everyone.

Shop directly at tallow in a jar – PureWilde